A promotion concept and videos have been developed for the online sexshop Amorelie during the module »Storyboarding und Film Design«. The »14 Days Sexlife Challenge« box promises inspiring challenges for couples who want to go beyond their comfort zone. Two clips have been developed as an example, they form part of a viral campaign. The newly developed visual and audio langauage reinforces the character of the brand. By showing traces of love, the story of couple is being told who re-discover their passion through the 14 Days Life Sex Challenge.
2015 – July
advertisement | video | Amorelie
Carmen Hartmann, Sunna Becker, Jonas Friedrich
tutor: Julia Richter